Rural Route 1 Popcorn to partner with Pioneer Athletics

PLATTEVILLE, Wis. – The University of Wisconsin-Platteville Department of Athletics announced today a new corporate partnership with Rural Route 1 Popcorn. The collaboration will enhance the Pioneers' corporate engagement and strategic partnership model within the UW-Platteville Department of Athletics. Rural Route 1 Popcorn will be the official popcorn provider of Pioneer Athletics.  

"I am thrilled to welcome Rural Route 1 Popcorn as our official popcorn provider and very excited about the options for orange and blue popcorn mix for all of Pioneer Nation," said Assistant Chancellor Kristina Navarro, Director of Athletics and Recreation. "As a department this builds on our values of think globally and shop locally."

In addition to providing support for the student-athlete experience, the partnership will enhance the gameday experience as Rural Route 1 Popcorn's product will be served at home sporting events during the 2023-24 academic year. Rural Route 1 Popcorn will also be the title sponsor of a Pioneer Leadership Institute session as well as the title sponsor of Pioneer Student-Athlete Advisory Committee.  

"We couldn't be more excited to expand our continued support of UW-Platteville through this new partnership," said Rural Route 1 Popcorn's Vice President and Operations Manager Jeff Riechers. "We're blessed to have several UWP students and graduates on our team and look forward to providing the Pioneers with the best popcorn possible!"

Rural Route 1 Popcorn has been an integral part of the Platteville and Southwest Wisconsin community since 1983. After producing seed corn since 1906, Biddick, Inc. experimented with popcorn seed in the 80's and the local tradition was born. With a headquarters located just north of Platteville in Livingston, Wisconsin, and a retail shop in Montfort, Rural Route 1 Popcorn has been a staple of the community for decades. They offer a variety of types and delicious flavors of popcorn ranging from fudge covered, caramel and jalapeño cheese.