University of Wisconsin-Platteville Extends Partnership with Nike and BSN SPORTS

PLATTEVILLE, WI – The University of Wisconsin-Platteville announced that it has entered into a multi-year partnership with NIKE through BSN SPORTS to continue to make NIKE the official apparel of Pioneer Athletics. BSN will also serve as the official equipment provider. The agreement, which will begin on July 1, 2020, is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, D2, D3, NJCAA and NAIA schools.

"We are thrilled to extend our partnership as we seek to develop an enhanced culture of competitive excellence," said Dr. Kristina Navarro, Director of Athletics and Recreation/Assistant Chancellor for Sports Administration. "As a department the wellbeing and safety of student-athletes is at the forefront of decision making. By partnering together, we are able to provide a transformational student-athlete experience for individuals who serve as ambassadors for the institution and athletics department. "

NIKE will serve as the exclusive outfitter for all 16 UW-Platteville intercollegiate sports teams. The multi-year agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.

"As a whole athletic department, we're very excited about continuing and building upon our existing relationship with BSN and NIKE," said Mike Emendorfer, Head Football Coach and Associate Athletic Director of Facilities and Recreation. "We look forward to working with BSN for many years to come and benefiting from their great service and first-class product."

Todd Northrop, Vice President of Collegiate Select at BSN SPORTS added "We are extremely excited to extend our partnership with University of Wisconsin-Platteville and NIKE to provide the finest apparel and athletic gear. By partnering together, we are able to elevate the performance and impact of the Pioneers athletic program, as well as, the student-athlete experience on and off the field or court. We are proud to be their partner."

ABOUT NIKE, INC.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

ABOUT BSN SPORTS

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

ABOUT UW-PLATTEVILLE

UW-Platteville, founded in 1866 and located in Southwest Wisconsin, is home to approximately 7,000 undergraduate and graduate students. The Pioneers compete in the top NCAA III conference in the country, the Wisconsin Intercollegiate Athletic Conference. UW-Platteville student-athletes also fare well in the classroom, as they have had a higher g.p.a. than the general student population for 19 straight years. For more information on the university visit www.uwplatt.edu.